Digital Strategies
Download or Read eBook Digital Strategies PDF written by Regina Luttrell and published by Oxford University Press, USA. This book was released on 2021-03-16 with total page 272 pages. Available in PDF, EPUB and Kindle.
| Author | : Regina Luttrell |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 272 |
| Release | : 2021-03-16 |
| ISBN-10 | : 0190925396 |
| ISBN-13 | : 9780190925390 |
| Rating | : 4/5 (96 Downloads) |
Book Synopsis Digital Strategies by : Regina Luttrell
Book excerpt: Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession.
