Digital Dreams

Book excerpt: For the past half century, the Sony Corporation has been highly successful at tapping the seductive nature of consumer electronics. Around the globe their products are recognized as symbols of cutting-edge technology and innovative design, making Sony the undisputed leader in high tech and one of the most recognized brand names in the world. This book takes an unprecedented look inside the world's most influential design center and their products--many never before published--for the next millennium. With nearly 250 industrial designers--graphic, packaging, and logotype designers, user-interface specialists and Web designers--working in offices from Tokyo to San Francisco to Cologne, the Sony Design Center is responsible for nearly 2,000 new products, concepts, packaging schemes and design strategies every year. By shaping the most pivotal technologies of our time, the Design Center exerts a greater influence on popular culture and current trends in industrial and graphic design than any other single entity.--From publisher description.