Dictionary of Advertising and Marketing Concepts

Download or Read eBook Dictionary of Advertising and Marketing Concepts PDF written by Arthur Asa Berger and published by Routledge. This book was released on 2016-07 with total page 144 pages. Available in PDF, EPUB and Kindle.
Dictionary of Advertising and Marketing Concepts
Author :
Publisher : Routledge
Total Pages : 144
Release :
ISBN-10 : 9781315430522
ISBN-13 : 1315430525
Rating : 4/5 (22 Downloads)
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Book Synopsis Dictionary of Advertising and Marketing Concepts by : Arthur Asa Berger

Book excerpt: In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.


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