Advance praise for Developing Products in Half the Time Second Edition New Rules, New Tools Preston G. Smith * Donald G. Reinertsen "This is an exceptional book

Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-b

An authoritative guide to new product development for early career engineers and engineering students Managing Technology and Product Development Programmes pro

In todays industries, New Product Development (NPD) is often the focal point of competition. Companies that are able effectively to develop, produce and introdu

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is incr