Developing Insights on Branding in the B2B Context
Download or Read eBook Developing Insights on Branding in the B2B Context PDF written by Nikolina Koporcic and published by Emerald Group Publishing. This book was released on 2018-08-09 with total page 258 pages. Available in PDF, EPUB and Kindle.
| Author | : Nikolina Koporcic |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 258 |
| Release | : 2018-08-09 |
| ISBN-10 | : 9781787562752 |
| ISBN-13 | : 1787562751 |
| Rating | : 4/5 (52 Downloads) |
Book Synopsis Developing Insights on Branding in the B2B Context by : Nikolina Koporcic
Book excerpt: This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
