Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology,

This book provides readers with a timely snapshot of modeling and simulation tools, including virtual and mixed-reality environment, for human factors research.

The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of crea