DAMODARAN ON VALUATION, 2ND ED

Book excerpt: Market_Desc: · CEOs· Corporate Strategists and other Senior Executives· Investment Analysts· Professors· Students Special Features: · A widely popular book on valuation, completely revised with stronger content covering the most qualitative and subtle topics in valuation. Book s new emphasis is on corporate strategy and more difficult, qualitative valuation issues (such as the value of transparency in corporate disclosures to shareholders, the value of a CEO and management team, value of good corporate ethics, value of sound environmental policy, etc.)· Fresh real world examples and new valuation tools and issues are addressed, to reflect the more complex realities of corporate and investment valuation in today s marketplace.· Valuation content is now targeting the essential big picture issues faced by CEOs and corporate strategists, such as understanding the links between corporate strategy and value, marketing and value, transparency and value, brands and value, and operational efficiency and value.· Clear differentiation with Investment Valuation 2/e: Investment Valuation has become the nuts and bolts investment valuation book of choice for number crunching analysts and students, and Damodaran on Valuation 2/e becomes the corporate strategy valuation book geared directly CEOs, senior managers, and corporate strategists. About The Book: In order to be a successful CEO or corporate strategist, or an analyst properly valuing competing firms, Damodaran on Valuation stands out as the most comprehensive book on these subtle but critical valuation questions. Now completely revised and updated, it is the ideal book on valuation for CEOs and corporate strategists, and a perfect complement to the widely popular nuts and bolts valuation classic, Investment Valuation 2/e. Damodaran on Valuation will not only convince you of the vitality of the many valuation models available to you, it will help ensure that you develop the acumen needed for the most complex and subtle valuation scenarios.