Customer Knowledge Management

Download or Read eBook Customer Knowledge Management PDF written by Minwir Al-Shammari and published by IGI Global Snippet. This book was released on 2009 with total page 360 pages. Available in PDF, EPUB and Kindle.

Author	: Minwir Al-Shammari
Publisher	: IGI Global Snippet
Total Pages	: 360
Release	: 2009
ISBN-10	: 1605662585
ISBN-13	: 9781605662589
Rating	: 4/5 (85 Downloads)

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Book Synopsis Customer Knowledge Management by : Minwir Al-Shammari

Book excerpt: Introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Provides coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.

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