Cultural Technologies Within a Technological Culture

Book excerpt: While there is already a huge research literature marked by the sociology of technology, the analyses gathered in this volume try to go beyond classical sociological approaches. Rather, the idea is that crossing traditional boundaries will lead to new results when it comes to understanding the effects of technologies. This idea is based on the assumption that the implementation of technology in daily life is no longer directly associated with binaries such as "technology - nature", "object - subject", "alienated and creative activities", "social determination and self-determination", "material culture and social practices" or "interactive communication and mediated communication". In fact, technology gains social relevance as it is uniquely embedded into cultural practices. So far, this argument holds espe'cially true for analyses within the sociology of culture, ethnome'thodology and related fields. While these fields have primarily dealt with "old" technologies like communication skills, body performances or trained craftsmanship, their fundamental argument should be extended to the more advanced technologies and to the use of latest high-tech.