Cultural Production in Virtual and Imagined Worlds

Book excerpt: Cultural Production in Virtual and Imagined Worlds foregrounds how the two important fields of visual culture and Internet culture interact. This collection of essays explores the intersections, overlaps and disparities in terms of how the two discourses illuminate our everyday negotiations as we become increasingly dependent on the Internet and virtual/visual imaginings for constructing who we are. What is being examined here are the ways in which we use visual/virtual lenses to see the world both individually and collectively. This book represents a transnational effort that began as a series of conversations during the Mid Atlantic Popular/American Culture conferences from 2005–2009. The editors, a Canadian and an American, have included contributors across national and geographic contexts. Cultural Production is aimed at raising questions, crossing borders and presenting points of departure for future scholarship in the relatively new and very rapidly changing disciplines of visual and virtual cultures. Our critical approach to this study includes viewing Internet images as contested sites of cultural activity and also as sites that advance ideologies related to cultural transformation.