Corporate Explorer Fieldbook

Book excerpt: Build an innovative new startup using the resources of an existing corporation The Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more. You’ll learn how to beat the odds when introducing a new product or service into the marketplace and how to select, develop, and compensate the right people in your company to act as corporate explorers. Finally, the book explains how to secure authentic and enthusiastic buy-in for your new venture at the executive level. The Corporate Explorer Fieldbook will also teach you to: Conduct micro-experiments to distinguish legitimate business opportunities from ideas that lack traction Perform customer discovery interviews for ideating, incubating, and scaling ideas Generate breakthrough ideas from within large companies An indispensable companion to the newly published Corporate Explorer: How Corporations Beat Startups at the Innovation Game, the Corporate Explorer Fieldbook is a must-read, step-by-step guide for corporate entrepreneurs seeking to launch new ventures from within their existing organizations.