Contemporary Research in E-Branding

Download or Read eBook Contemporary Research in E-Branding PDF written by Bandyopadhyay, Subir and published by IGI Global. This book was released on 2008-11-30 with total page 378 pages. Available in PDF, EPUB and Kindle.

Author	: Bandyopadhyay, Subir
Publisher	: IGI Global
Total Pages	: 378
Release	: 2008-11-30
ISBN-10	: 9781599048154
ISBN-13	: 1599048159
Rating	: 4/5 (54 Downloads)

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Book Synopsis Contemporary Research in E-Branding by : Bandyopadhyay, Subir

Book excerpt: Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.

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