Contemporary Consumption Rituals

Download or Read eBook Contemporary Consumption Rituals PDF written by Cele C. Otnes and published by Taylor & Francis. This book was released on 2004-05-20 with total page 359 pages. Available in PDF, EPUB and Kindle.

Author	: Cele C. Otnes
Publisher	: Taylor & Francis
Total Pages	: 359
Release	: 2004-05-20
ISBN-10	: 9781135635626
ISBN-13	: 1135635625
Rating	: 4/5 (26 Downloads)

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Book Synopsis Contemporary Consumption Rituals by : Cele C. Otnes

Book excerpt: This work offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures.

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"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs "