Vietnam is currently undergoing a metamorphosis from a relatively closed society with a centrally planned economy, to a rapidly urbanising one with a global out

This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popular

This book studies the dramatic changes in consumption patterns in Vietnam over the past decades, combining a focus on everyday practices and societal transforma

Entrepreneurialism and Tourism in Contemporary Vietnam examines the intersection of entrepreneurialism and the tourism industry in modern-day Vietnam and uses c

The Routledge Handbook of Contemporary Vietnam is a comprehensive resource exploring social, political, economic, and cultural aspects of Vietnam, one of contem