Consuming Experience
Download or Read eBook Consuming Experience PDF written by Antonella Carù and published by Routledge. This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle.
Author | : Antonella Carù |
Publisher | : Routledge |
Total Pages | : 212 |
Release | : 2007 |
ISBN-10 | : 9780415382434 |
ISBN-13 | : 0415382432 |
Rating | : 4/5 (34 Downloads) |
Book Synopsis Consuming Experience by : Antonella Carù
Book excerpt: This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.