Consumerist Orientalism

Book excerpt: In a postmodern world of globalised capital, how does the concept of Orientalism inform understandings of cultural exchange? In this detailed and wide-ranging examination, Arab popular culture is explored in its relation to American culture and capitalism. Offering new insights on Edward Said's longstanding theoretical lens, Consumerist Orientalism presents an updated conceptual framework through which to understand the intercultural relationship between East and West, exploring a wide range of cultural production; from an Oscar-nominated Jordanian film to Turkish-Arab soap operas and Arab-diaspora rap. Drawing on key contemporary critical thinkers and in-depth cultural analysis, the relationship between capitalism, postmodernism and Orientalism is explored with fresh insights, making this essential reading for students of Middle Eastern culture, globalisation and postcolonial studies.