Consumer Testing and Evaluation of Personal Care Products
Download or Read eBook Consumer Testing and Evaluation of Personal Care Products PDF written by Howard R. Moskowitz and published by CRC Press. This book was released on 1995-09-13 with total page 516 pages. Available in PDF, EPUB and Kindle.
| Author | : Howard R. Moskowitz |
| Publisher | : CRC Press |
| Total Pages | : 516 |
| Release | : 1995-09-13 |
| ISBN-10 | : 0824793676 |
| ISBN-13 | : 9780824793678 |
| Rating | : 4/5 (76 Downloads) |
Book Synopsis Consumer Testing and Evaluation of Personal Care Products by : Howard R. Moskowitz
Book excerpt: This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.
