Consumer Psychology
Download or Read eBook Consumer Psychology PDF written by Jansson-Boyd and published by McGraw-Hill Education (UK). This book was released on 2010-01-01 with total page 274 pages. Available in PDF, EPUB and Kindle.
| Author | : Jansson-Boyd |
| Publisher | : McGraw-Hill Education (UK) |
| Total Pages | : 274 |
| Release | : 2010-01-01 |
| ISBN-10 | : 9780335239795 |
| ISBN-13 | : 033523979X |
| Rating | : 4/5 (95 Downloads) |
Book Synopsis Consumer Psychology by : Jansson-Boyd
Book excerpt: Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.
