Consumer Behavior and Insights
Download or Read eBook Consumer Behavior and Insights PDF written by Diane Phillips and published by Oxford University Press, USA. This book was released on 2020 with total page 592 pages. Available in PDF, EPUB and Kindle.
Author | : Diane Phillips |
Publisher | : Oxford University Press, USA |
Total Pages | : 592 |
Release | : 2020 |
ISBN-10 | : 0190857137 |
ISBN-13 | : 9780190857134 |
Rating | : 4/5 (37 Downloads) |
Book Synopsis Consumer Behavior and Insights by : Diane Phillips
Book excerpt: Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.