Consumer Behavior and Culture
Download or Read eBook Consumer Behavior and Culture PDF written by Marieke K. de Mooij and published by SAGE. This book was released on 2019-06-10 with total page 473 pages. Available in PDF, EPUB and Kindle.
| Author | : Marieke K. de Mooij |
| Publisher | : SAGE |
| Total Pages | : 473 |
| Release | : 2019-06-10 |
| ISBN-10 | : 9781526471598 |
| ISBN-13 | : 1526471590 |
| Rating | : 4/5 (98 Downloads) |
Book Synopsis Consumer Behavior and Culture by : Marieke K. de Mooij
Book excerpt: Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
