Comprehensive Intellectual Capital Management
Author | : Nermien Al-Ali |
Publisher | : John Wiley & Sons |
Total Pages | : 313 |
Release | : 2003-04-03 |
ISBN-10 | : 9780471467649 |
ISBN-13 | : 0471467642 |
Rating | : 4/5 (49 Downloads) |
Book excerpt: Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management. Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management . . . and more! Order your copy today!