Commodified Communion

Book excerpt: WINNER, 2021 HTI BOOK PRIZE Resist! This exhortation animates a remarkable range of theological reflection on consumer culture in the United States. And for many theologians, the source and summit of Christian cultural resistance is the Eucharist. In Commodified Communion, Antonio Eduardo Alonso calls into question this dominant mode of theological reflection on contemporary consumerism. Reducing the work of theology to resistance and centering Christian hope in a Eucharist that might better support it, he argues, undermines our ability to talk about the activity of God within a consumer culture. By reframing the question in terms of God’s activity in and in spite of consumer culture, this book offers a lived theological account of consumer culture that recognizes not only its deceptions but also traces of truth in its broken promises and fallen hopes.