Chinese Local New Luxury Brands in a Digitally Empowered Era
Download or Read eBook Chinese Local New Luxury Brands in a Digitally Empowered Era PDF written by Hongbo Lai and published by Springer Nature. This book was released on 2021-05-20 with total page 153 pages. Available in PDF, EPUB and Kindle.
| Author | : Hongbo Lai |
| Publisher | : Springer Nature |
| Total Pages | : 153 |
| Release | : 2021-05-20 |
| ISBN-10 | : 9789811621451 |
| ISBN-13 | : 9811621454 |
| Rating | : 4/5 (51 Downloads) |
Book Synopsis Chinese Local New Luxury Brands in a Digitally Empowered Era by : Hongbo Lai
Book excerpt: This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
