Chinese Innovation And Branding Leaps
Download or Read eBook Chinese Innovation And Branding Leaps PDF written by Serdar S Durmusoglu and published by World Scientific. This book was released on 2022-03-24 with total page 208 pages. Available in PDF, EPUB and Kindle.
| Author | : Serdar S Durmusoglu |
| Publisher | : World Scientific |
| Total Pages | : 208 |
| Release | : 2022-03-24 |
| ISBN-10 | : 9789811249648 |
| ISBN-13 | : 9811249644 |
| Rating | : 4/5 (48 Downloads) |
Book Synopsis Chinese Innovation And Branding Leaps by : Serdar S Durmusoglu
Book excerpt: China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.
