Cases on Born Globals
Download or Read eBook Cases on Born Globals PDF written by Erik S. Rasmussen and published by Edward Elgar Publishing. This book was released on 2024-01-18 with total page 184 pages. Available in PDF, EPUB and Kindle.
| Author | : Erik S. Rasmussen |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 184 |
| Release | : 2024-01-18 |
| ISBN-10 | : 9781803924410 |
| ISBN-13 | : 1803924411 |
| Rating | : 4/5 (10 Downloads) |
Book Synopsis Cases on Born Globals by : Erik S. Rasmussen
Book excerpt: Cases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as ‘Born Globals’ that seek to enter international markets immediately upon creation. Bringing together 11 key cases, Erik Rasmussen highlights how these firms have been increasing in number over the last 20 years. He further explores the speed of their growth, the challenges experienced and likely future prognoses. The book also discusses whether early internationalisation could be advantageous to entrepreneurial firms by linking up to other more prominent firms and thereby creating a greater reach for the newly-created firms.
