Business Aspects of Optometry

Book excerpt: Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of a practice — such as selecting a location and staff, equipping the office, office administration and personnel management, marketing, options for a specialty practice, controlling costs, billing and reimbursement, risk management, and financial planning. To succeed in practice, this is the one resource you need! - Unique! Expert authors are practice management educators who teach the course in optometry schools. - A logical organization makes it easy to find practical information on managing your own practice or purchasing your own practice. - Coverage of different types of ownership includes self-employment, individual proprietorships, partnerships, and corporations. - Coverage of cost control issues compares the selection and use of an optical laboratory versus an in-house finishing lab. - Risk management and insurance coverage provides an overview of personal, life, liability, and disability insurance. - Coverage of financial planning and tax reporting discusses topics including IRAs, retirement plans, estate planning, and personal and business tax issues. - Bulleted lists, tables, figures, and boxes help you locate valuable information quickly. - Checklists provide a logical progression in completing tasks. NEW chapters expand the book's scope of coverage, and include these topics: - Personal and professional goal setting - Resumes and interviews - Debt management - Principles of practice transfer - Ethics - Quality assurance - Specialty practice - Vision rehabilitation - Coding and billing - Financial decision making - Exit strategies