Burst This!

Book excerpt: Frank McKinney continues his international bestseller tradition of delivering contrarian perspectives and strategies for generational success in real estate. Tired of all the doom and gloom? Frank McKinney helps you wash away the worry—the anxiety financial theorists and misguided media constantly dump into the real-estate marketplace. During his twenty-five-year career, this 'real estate rock czar' (The Wall Street Journal) and undisputed 'king of the ready-made dream homes' (USA Today) has not only survived but thrived through all economic conditions by taking the contrarian position and making his own markets. Burst This! Frank McKinney's Bubble-Proof Real Estate Strategies clearly shows you how to prepare for and time the upswings while insulating your real estate investments from the inherent, inevitable corrective cycle. The truth is that opportunities to profit abound during every phase. Lots of people prosper in boom times, of course, but many set themselves up to make even bigger money during a crisis/correction. Why not do both, now? Investors of all experience levels learn to turn the bubble mentality inside out, transforming it into a protective force field and a crystal ball, allowing you to accurately forecast your real estate future. You will see how you can aspire not just to survival, but also to what McKinney calls "thrival," developing your ability to capitalize on market conditions. McKinney takes you on a factual real estate retrospective, a "post mortem" of the housing markets, beginning with the mid-seventies to today. By studying six distinct real estate cycles over the last thirty-five years, he sifts out critical, recurring trends that highlight significant opportunities while signaling you where history might repeat itself. You will see exactly how McKinney has successfully handled these predictable cycles with timeless financial and investment strategies. • Hear a resounding counter-opinion to the doomsayers and the get-rich-quick schemers who crawl out of the cesspool whenever the market's pendulum swings too far in one direction--and guard against falling into their traps. • Discover why the positive and negative excitement (a.k.a. greed and fear) associated with boom and bust times are your worst enemies, brought out by nothing more than recurring market cycles. • Get the evidentiary truth, not the fear-mongering or the sugar-coating, on real-estate's ups and downs. • Pinpoint the real-estate investments, and a proven approach to marketing them, that have consistently shown immunity to the market's volatile fluctuations.