Breakthrough Licensing: A Disciplined Path to Profitable Brand Extensions
Download or Read eBook Breakthrough Licensing: A Disciplined Path to Profitable Brand Extensions PDF written by Pete Canalichio and published by Brand Alive. This book was released on 2019-01-01 with total page 153 pages. Available in PDF, EPUB and Kindle.
| Author | : Pete Canalichio |
| Publisher | : Brand Alive |
| Total Pages | : 153 |
| Release | : 2019-01-01 |
| ISBN-10 | : |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Breakthrough Licensing: A Disciplined Path to Profitable Brand Extensions by : Pete Canalichio
Book excerpt: Takes you through every stage of the process from identifying stretch-ready brands to implementing go-to-market strategies. Find out how to prospect licensees, perform due diligence, negotiate contracts, and more.
