Branding New York
Download or Read eBook Branding New York PDF written by Miriam Greenberg and published by Routledge. This book was released on 2009-09-10 with total page 411 pages. Available in PDF, EPUB and Kindle.
| Author | : Miriam Greenberg |
| Publisher | : Routledge |
| Total Pages | : 411 |
| Release | : 2009-09-10 |
| ISBN-10 | : 9781135919115 |
| ISBN-13 | : 1135919119 |
| Rating | : 4/5 (15 Downloads) |
Book Synopsis Branding New York by : Miriam Greenberg
Book excerpt: Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.
