Blogging Heroes

Book excerpt: "One of the true beauties and powers of blogs is that they can give voice to people who are not heard." —Frank Warren, PostSecret postsecret.blogspot.com "Don't write anything in a blog that you wouldn't say to someone face to face." —Scott McNulty, The Unofficial Apple Weblog www.tuaw.com "For me, the future of journalism is blogging." —Mary Jo Foley, All About Microsoft blogs.zdnet.com/microsoft/ "I do my best thinking via my blogs." —Chris Anderson, The Long Tail www.thelongtail.com "When I look out at the blogosphere, I don't see lots of inconsequential blogs. I see lots of possibility." —Gina Trapani, Lifehacker www.lifehacker.com why do they blog? It's addictive. It consumes an incredible amount of time, energy, and effort. It is their passion. And these bloggers wouldn't have it any other way. Among more than 102,000,000 blogs, a few stand out as influential, ground-breaking, and singularly successful. These thirty bloggers have been featured in Wired magazine, Popular Science, and on CNN, NPR, MSNBC, and 20/20. In one-on-one conversations with Michael A. Banks, these innovative, creative thinkers have shared their tactics, their philosophies, what drives them, how they mine for subject matter, and their personal secrets for success. Come and learn from the masters.