Beyond Frontline Excellence

Book excerpt: Customer service comes from the heart and so does spirituality. Therefore, spirituality and customer service have a symbiotic relationship to give a wow customer experience. For the overall health and survival of a business, the professional self and the society of today and tomorrow, it is essential to integrate spirituality and customer service within a business. The frontline staff needs to go beyond rehearsed responses to customers to get the cutting edge over competition. To do this, individuals are required to know their potential and power intrinsically. This can be done by identifying the role of spirituality in everyday living and then bring it to customer service. This book brings a new approach to business relationships, with present and future customers, taking customer service beyond excellence by integrating it with spirituality. Anchal calls this approach Beyond Frontline Excellence.