Become Unmistakable

Book excerpt: Break Free From Ordinary Business Leadership HOW DO YOU LEAD YOUR BUSINESS? No two companies operate the same way and neither should their styles of leadership. Unfortunately, many corporations use the same leadership methodologies and are afraid of deviating from the status quo. Business partners MICHAEL D. NOVAKOSKI and JOHN M. PARKER of Elzinga & Volkers, a Michigan-based construction company, believed a different way was possible. In their book, Become Unmistakable: Start the Journey from Commodity to Oddity, Novakoski and Parker examine how business leaders can tap into their "right-brained leadership" to foster a creative and employee-centric culture. This book will show you how changing your leadership perspective and moving away from the commodity mindset can reap immeasurable benefits to your business.