Become The Go To Expert
Author | : Peter Bennett |
Publisher | : Lulu.com |
Total Pages | : 48 |
Release | : 2015-08-12 |
ISBN-10 | : 9781326360177 |
ISBN-13 | : 1326360175 |
Rating | : 4/5 (77 Downloads) |
Book excerpt: Become the recognized expert in your industry and grow your business Write My Expert Book was created to help small business owners establish themselves as the Go To Expert in their field. The last place you want to be as a small business is just one of many choices. You are no different from anyone else in your field, so no potential customers have anything to go on except price. You have to compete on price so your profit margins go down and you get worse customers. If you get referrals at all it will be ""Go to Joe - He is the cheapest"" If you can establish yourself as the Go To Expert then everything changes. You no longer compete on price because people are willing to pay more for expert help. Customers are more respectful and are much more likely to refer their friends and family. and these referrals come to you expecting premium pricing. Your profits go up and your hassles go down! Read this book to learn how to quickly become the Go To Expert in your industry.