Beautiful Decay by Ia London (Foiled Journal)

Book excerpt: Part of a series of exciting and luxurious Flame Tree Notebooks. Combining high-quality production with magnificent fine art, the covers are printed on foil in five colours, embossed, then foil stamped. And they're powerfully practical: a pocket at the back for receipts and scraps, two bookmarks and a solid magnetic side flap. These are perfect for personal use and make a dazzling gift. This example features Beautiful Decay by IA LONDON. IA LONDON is an avant-garde fashion brand founded in 2016 by Cambridge-based designer and creative director Ira Avezov, who begins her design process by creating a series of hand-painted digital works. This stunning artwork is taken from a collection of beautiful paintings of flowers based on the metaphoric interpretation of gravity as aging and decay, titled The Symptoms of Gravity. These incredible images have been digitally altered to appear as if they are being pulled into the ground, not only by gravity but also by the passage of time.