Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the disseminat

Rogue Flows brings together some of the best and most knowledgeable writers on consumption and cultural theory to chart the under-explored field of cultural flo

The contributors analyse the subject of Asian pop culture arranged under three headings: 'Television Industry in East Asia', 'Transnational-Crosscultural Recept

This book investigates economic, political, and cultural conditions that have led to transnational flows of culture in Asia. Coverage also looks at the conseque

Critics frequently describe the influence of "America," through Hollywood and other cultural industries, as a form of cultural imperialism. This unidirectional