Art of Sales - Untold

Book excerpt: Many books in the sales and marketing world deal with making the offer more attractive. How to make it more effective, how to turn a $10 sale into $12. But this book will also show you how to break the resistance. It will shed light not only on what is said but also on the inner world of customers who have not seen the light. It will focus on the reasons for the sales files that you have lost without an answer and had to close. When the people who are addressed by this book read it, they will realize that an ocean larger than the successes and gains they have achieved as a result of the activities they have done is flowing through their hands on the other side because of the things they did not do or could not do. While many sales or marketing books ask why the customer buys, we will ask why he/she doesn't. You will become more skilled in your job when you see that there are now chances to seize in the areas that were left in the shadows, apart from the parts that were shown to you.