Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and

Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public re

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the