Applied Innovation Master Book

Book excerpt: he GInI Applied Innovation Master Book® is a comprehensive book written for working business professionals seeking to understand the diverse array of concepts associated with business innovation. The book presents these concepts in such a way that the business professional can understand them in the context of the whole of innovation practice, so that they can put them to effective use at each level of the organization. The book is structured in a way that first presents the foundational knowledge of business innovation and then examines the respective work of Innovation Professionals, Innovation Managers, Innovation Strategists, and Chief Innovation Officers, as well as presents a detailed understanding of the Design Thinking process and its associated Design Methods. In this way, the book can be applied at the differing stages of the professional's business career.