Analytics in the Age of Artificial Intelligence: The Why and the How of Using Analytics to Unleash the Power of Artificial Intelligence

Book excerpt: Artificial Intelligence is a significant development in the technological landscape, and it is poised to be a veritable game-changer for all concerned. Given globalization and the winner-take-all market dynamics, there is a “superstar” effect at play in most markets, where a select few companies capture a lion’s share of the market, as well as the profit. Given this environment, Analytics goes from becoming a “good to have” to a “must have” if organizations are to take this opportunity to leverage the power of artificial intelligence and other adjacent technologies in an impactful manner. In this book, Priyo Chatterjee, drawing on his years of experience in the Analytics and Data Science space, takes a methodical approach to Analytics by first demonstrating why it has become so critical in “The Age of Artificial Intelligence.” Then he shows how companies can become more Analytical and, thereby, successful in deploying artificial intelligence strategies.