Analysis of Business Model Strategies for Creative Industry Products Using the Canvas Model Approach

Book excerpt: In the midst of the rapidly evolving industrial era 4.0, the creative economy industry has emerged as a beacon of innovation and imaginative ideas. As consumer preferences change, technology advances, and competition intensifies, the creative industry must continuously adapt its strategies to thrive in both local and global markets. Among the industries worth exploring, the batik industry stands out, as batik represents a significant cultural heritage of Indonesia that demands preservation and protection. Surakarta, renowned for its distinctive batik, holds a prominent place in the study of this industry. Surakarta, a city celebrated for its design-focused culture, has proposed Batik Solo as a design-based creative city to UNESCO (United Nations Educational, Scientific, and Cultural Organization). Within this context, the research focuses on the Laweyan batik industrial area, the birthplace of batik in Surakarta. The level of competition in the national and global batik industry has a direct impact on the industry's growth, necessitating the development of a special strategy to confront these challenges and structure the business effectively. This book aims to uncover the strategic model of the Laweyan batik industry, employing the canvas model approach, to explore the economic potential of the Laweyan Batik industry, propose alternative business strategies, and safeguard the legacy of Kampung Batik Laweyan as a sustainable batik industry icon in Surakarta. By delving into the intricate details of the Laweyan batik industry, this study sheds light on the challenges and opportunities faced by creative industries operating in a rapidly changing landscape. With a comprehensive analysis of the canvas model approach, readers will gain valuable insights into how this model can be employed to devise effective business strategies, enhance competitiveness, and ensure the long-lasting presence of Laweyan Batik as an emblem of Surakarta's rich cultural heritage. This book is an essential resource for researchers, business professionals, policymakers, and enthusiasts interested in understanding the dynamics of the creative industry, with a particular focus on the Laweyan batik industry and its strategic management.