An Illustrated History of Athearn Advertising

Book excerpt: The production of Athearn Trains models has been very well-documented in several books over the years, even since its quite early days. In this work, the progression of the company's advertising is likewise well-documented. Since 1947, there have literally been thousands of pages of advertising presented to magazine readers. The Illustrated History of Athearn Advertising brings out the many styles of ads, the most colorful, and likely some of the best brought to the attention of model railroaders everywhere. This work is the result of years of scouring the many ads printed in many model railroading magazines since the founding of Athearn Trains. The selected pages of advertising shown in these pages share the many messages detailing the virtues of Athearn models and in many cases follows the pricing of their models over the years. The very first work documenting Athearn advertising from the very beginning through the company's seventieth anniversary, this book is a must-have for all model railroaders for deeper insight into the history of Athearn advertising, and the company itself.