Advertising in New Formats and Media
Download or Read eBook Advertising in New Formats and Media PDF written by Patrick De Pelsmacker and published by Emerald Group Publishing Limited. This book was released on 2016-04-06 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : Patrick De Pelsmacker |
| Publisher | : Emerald Group Publishing Limited |
| Total Pages | : 0 |
| Release | : 2016-04-06 |
| ISBN-10 | : 1785603132 |
| ISBN-13 | : 9781785603136 |
| Rating | : 4/5 (32 Downloads) |
Book Synopsis Advertising in New Formats and Media by : Patrick De Pelsmacker
Book excerpt: The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice.
