Advertising & IMC
Download or Read eBook Advertising & IMC PDF written by Sandra Ernst Moriarty and published by . This book was released on 2014-04-03 with total page 669 pages. Available in PDF, EPUB and Kindle.
Author | : Sandra Ernst Moriarty |
Publisher | : |
Total Pages | : 669 |
Release | : 2014-04-03 |
ISBN-10 | : 1292017392 |
ISBN-13 | : 9781292017396 |
Rating | : 4/5 (92 Downloads) |
Book Synopsis Advertising & IMC by : Sandra Ernst Moriarty
Book excerpt: For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.