Advertising as Multilingual Communication
Download or Read eBook Advertising as Multilingual Communication PDF written by H. Kelly-Holmes and published by Springer. This book was released on 2016-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle.
| Author | : H. Kelly-Holmes |
| Publisher | : Springer |
| Total Pages | : 221 |
| Release | : 2016-01-11 |
| ISBN-10 | : 9780230503014 |
| ISBN-13 | : 0230503012 |
| Rating | : 4/5 (14 Downloads) |
Book Synopsis Advertising as Multilingual Communication by : H. Kelly-Holmes
Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
