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Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2009 - Publisher: Copenhagen Business School Press DK
This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market.
Language: en
Pages:
Pages:
Type: BOOK - Published: 2010 - Publisher:
Language: en
Pages: 149
Pages: 149
Type: BOOK - Published: 2022-09-30 - Publisher: Taylor & Francis
The book aims to evaluate social media users’ attitude towards social media advertising in mainland China. By conducting a large-scale national survey in Chin
Language: en
Pages: 280
Pages: 280
Type: BOOK - Published: 2016-09-06 - Publisher: John Wiley & Sons
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural glo
Language: en
Pages: 428
Pages: 428
Type: BOOK - Published: 2010-04-10 - Publisher: Harvard University Press
'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advert