Advances in Luxury Brand Management
Download or Read eBook Advances in Luxury Brand Management PDF written by Jean-Noël Kapferer and published by Springer. This book was released on 2017-09-21 with total page 262 pages. Available in PDF, EPUB and Kindle.
| Author | : Jean-Noël Kapferer |
| Publisher | : Springer |
| Total Pages | : 262 |
| Release | : 2017-09-21 |
| ISBN-10 | : 9783319511276 |
| ISBN-13 | : 3319511270 |
| Rating | : 4/5 (76 Downloads) |
Book Synopsis Advances in Luxury Brand Management by : Jean-Noël Kapferer
Book excerpt: Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
