A Short Novel on Men's Fashion

Book excerpt: On the occasion of Pitti Uomo n.96 (Florence, 11-14 June 2019), the Fondazione Pitti Immagine Discovery presents 'Romanzo breve di moda maschile - A short novel on men?s fashion', an exhibit showcasing thirty years of menswear from 1989 to the present as seen through the eyes of Pitti Uomo. Passing through the halls of the Palazzo Pitti Museo della Moda e del Costume one by one, Olivier Saillard will recount the history and evolution of menswear, the intersection of Made in Italy with guest designers, and the fashion talents from the international contemporary scene together with the experiences of leading menswear entrepreneurs. The project is dedicated to the memory of Marco Rivetti, President of Pitti Immagine from 1987 to 1995.0The exhibition will display the clothes of the designers who breathed life into special events at Pitti Uomo between 1989 and 2019 ? when possible, with a look taken from the collections presented in Florence - along with a selection of garments coming from companies exhibiting at the show that, with their special presentations, they have also characterized this period of time, for a total of about 110 brands.0The most important chapter of 'A short novel on men's fashion' will lead to the creation of a permanent menswear collection: the Men?s Fashion Collection of the Fondazione Discovery, which will be donated to the Museo della Moda e del Costume of Palazzo Pitti.00Exhibition: Palazzo Pitti, Florence, Italy (11.06-29.09.2019).