101 Design Methods
Author | : Vijay Kumar |
Publisher | : John Wiley & Sons |
Total Pages | : 341 |
Release | : 2012-10-11 |
ISBN-10 | : 9781118330241 |
ISBN-13 | : 1118330242 |
Rating | : 4/5 (41 Downloads) |
Book excerpt: The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.