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Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to
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Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the
Language: en
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Type: BOOK - Published: 2009-09-16 - Publisher: Laurence King Publishing
This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading ex
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Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and
Language: en
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Type: BOOK - Published: 2013-07-18 - Publisher: Taylor & Francis
Practical, comprehensive on-the-job manual for art directors from an established Hollywood insider.