Zerofriends

Book excerpt: Throughout history and in fables and pop culture, every underdog has possessed a vital asset that led to success: passion. The same can be said about art and apparel brands Zerofriends. Originally a small group of imaginative artists who shared a desire to create obscure, unique and borderline demented artwork, Zerofriends has grown into a collective whose work has gained worldwide recognition. This book showcases the artists and illustrators who have played a major role in establishing the Zerofriends brand as one of the most unique collections in the industry.